WHAT IS SEO?
The term “Search Engine Optimization” (SEO) is the process of increasing the quality and quantity of online traffic to a website or web page by employing a variety of techniques to raise the visibility of that website or web page through search engines such as Bing, Google, and others. This is why, when you use any search engine to look for a product, the results will show certain websites in order of relevancy.
HOW IT WORKS
Search Engine Optimization operates in a very specific manner. Internet bots are used by search engines like Google and Bing to crawl the web, going from one site to the other to collect information about pages and organize them in an index. The index can be compared to a shopkeeper in a large store who can pull out a product list to assist you in finding the goods you want. The various search engines also have algorithms that analyse pages in the index, and take into account hundreds of ranking factors or signals, that are useful in determining the order in which pages should appear in the search results for a given query.
It’s vital to distinguish between paid search ads and search rankings. This is because paying search engines to improve organic search rankings is not possible. To have your website rank higher than others, you would have to put in the extra effort.
At TimeTells Innovations LLC, we have SEO experts who can give you valuable advice on how to make your site rank higher than your competitors.
THE ROLE OF SEO IN MARKETING
SEO is the cornerstone of a well-rounded digital marketing strategy. It is easier for advertisers to create the finest digital advertisements or campaigns across numerous websites and social media platforms when they understand what website users/customers want. To reiterate the importance of SEO in digital marketing, it’s worth noting that internet users make billions of searches each year, often to engage in commercial activities such as discovering information about products and services. Brands’ primary source of internet traffic is often search,’ which supports other marketing channels. This means that having more visibility and ranking higher in search results than your competitors can have a significant influence on your business.
Use our free Search Engine Optimization tool and experience the process for yourself.
HOW TO IMPROVE YOUR SITE’S RANKING.
- Publish relevant authoritative content.
There’s no shortcut or easy way around this. You need to work hard to research, write and publish content that has authoritative value in your field. At all times, you need to present yourself as a relevant source of information for your audience.
- Use a specific keyword phrase for each content you publish.
You should make sure that for every post or marketing material you publish, a specific keyword phrase is present. It is advisable to use only one specific keyword phrase because it makes it easier for the web page to achieve search engine ranking.
- Update your content regularly
The more content is updated on a page, the more relevance that site acquires. It is advised to make it a point to revisit old content to make relevant revisions so that the post remains new and up to date.
- Use alt tags
These are also known as alternative text or image descriptions. They are helpful with site rankings because they assist search engines to easily locate your page. Note that for this to work, you have to write out the name of the destination instead of simply writing “click here to find. . .” By using descriptive links you will not only improve your Search Engine Optimization, but you will also make reading easier for readers with disabilities who rely on screen readers.
- Add relevant links
It is advisable to include relevant links to content relating to the topic you’re writing about. This helps to boost your credibility and authority.
This refers to the automated process of searching for recent or updated web pages and indexing them. Search engines discover URLs by following links, reading sitemaps, etc.
This refers to the automated software that discovers or fetches pages from the web and indexes them.
This is where search engines store all the web pages they have discovered. The index entry for each page describes the content and location (URL) of that page.
- Web traffic
This is the amount of data sent and received by visitors to a website.
An algorithm is simply a piece of computer code that makes a decision or recommendation based on previous recorded instructions.
Visit these sites to learn more about SEO.